# identity.md

## Organization Overview
- **Company Name:** Kuju Coffee
- **Mission:** To provide real, specialty-grade, ethically sourced coffee in a convenient Pocket PourOver® format, enabling adventurers to enjoy quality coffee anywhere.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 2015. Location details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Founded by two Eagle Scout brothers.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to quality, ethical sourcing, and providing field-tested, convenient coffee solutions for outdoor enthusiasts and everyday adventures.
- **Team/About/Leadership/People links:** [https://www.kujucoffee.com/pages/our-story](https://www.kujucoffee.com/pages/our-story), [https://www.kujucoffee.com/pages/mission](https://www.kujucoffee.com/pages/mission)

## Operations & Structure
- **Business Model and Operational Approach:** Operates through a direct-to-consumer e-commerce platform and a robust retail partnership network, offering its original Pocket PourOver® product.
- **Location(s) and Geographic Presence:** Products are widely available through major retailers across various locations. Specific company headquarters location details forthcoming.
- **Key Partnerships and Affiliations:** REI, Bass Pro Shops, Walmart, Cabela's, Amazon.